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Financial services saw a 5.85 percentage-point CTR decline from AI Overviews. The Jacksonville advisors fighting back aren't adding more SEO work — they're discovering the AI trust standard and Google's YMYL standard are the same thing.

Fort Lauderdale mortgage brokers built empires on referrals — and that referral network never built the digital footprint AI needs to recommend you. Here's why your biggest business advantage may now be your biggest blind spot.