Askable.dev vs Peec AI: Which AI Visibility Tracker Is Right for You?

The race for AI visibility dominance is heating up. Two months into 2026, marketing teams are asking the same question: which AI tracking platform delivers real ROI? On one side, you have Askable.dev—built specifically for local businesses and SMBs looking to track how their brand appears in ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. On the other, Peec AI—a $29M VC-backed platform trusted by marketing agencies and enterprises for AI visibility monitoring across 115+ languages.

Both platforms are legitimate players in the nascent AI visibility market. But they solve different problems for different audiences. Peec AI brings agency-grade reporting and unlimited team seats. Askable.dev brings a free starting point, Claude tracking in base pricing, and content generation that closes the gap from visibility insights to published assets.

This comparison digs into pricing, features, scoring frameworks, integrations, and which platform actually fits your business model. Whether you're evaluating for your agency, your local business, or your enterprise brand, you'll find clarity here.

Quick comparison

What is Peec AI?

Peec AI is a venture-backed platform that has raised $29M in funding to solve a real problem for marketing teams: how do you know if your brand is actually showing up in AI-powered search results? Built for agencies and enterprise brands, Peec tracks visibility across ChatGPT, Perplexity, Google AI Overviews, and—for an additional cost—Claude, Gemini, and AI Mode.

The platform starts at €85/mo and scales up to €425/mo for advanced features. What sets Peec apart for agencies is its Looker Studio connector, which bridges AI visibility data directly into business intelligence dashboards—but that feature only unlocks at the €425/mo tier. Peec also offers unlimited team seats across all plans, making it economical for large marketing departments, and supports tracking in 115+ languages for international brands. The Actions feature surfaces optimization priorities, and pitch workspaces let agencies present client reports in a polished format.

Peec's core strength is reporting and monitoring. It tells you where you stand in AI search. What it doesn't do is help you generate the content to improve that standing—that's your job.

What is Askable.dev?

Askable.dev approaches the problem from a different angle. Rather than building a reporting platform for agencies, Askable was built in Tampa, FL specifically for local businesses and SMBs who want to understand—and improve—how they appear in AI search results. The platform tracks the same AI engines as Peec (ChatGPT, Claude, Perplexity, Gemini, Google AI Overviews) but bundles them all into a single scoring system.

Askable's secret sauce is its dual-framework scoring: the Askable Score combines AEO (Answer Engine Optimization, weighted at 55%) and AEIO (AI Engine Influence Optimization, weighted at 45%). This dual lens is designed specifically to reflect how local businesses should optimize for AI. You get a free tier to start, and if you upgrade to Pro ($199/mo) or higher, you unlock the Content Studio—a research-backed content generation feature that identifies visibility gaps and generates articles tied to those specific gaps. An anti-cannibalization engine and eight editorial lenses ensure the content aligns with your strategy.

You can run a free audit at askable.dev/free-audit in 60 seconds with no credit card required—a low-friction way to see how your business ranks in AI search right now.

Key differences

Claude and Gemini tracking

Here's a critical differentiator: Askable includes Claude and Gemini tracking in all plans, including the free tier. Peec requires you to pay extra for these. If Claude and Gemini visibility matter to your strategy, Askable's approach saves money across all tier levels. For agencies managing multiple clients where some care deeply about Claude's visibility, Peec's à la carte add-ons can add up quickly.

Looker Studio integration

Peec AI has a Google Looker Studio connector that lets agencies pull AI visibility metrics into custom BI dashboards alongside other marketing data. This is genuinely valuable for agencies running multi-channel reporting. However, it's only available at the €425/mo Advanced tier. Askable doesn't offer a Looker Studio connector, but it approaches reporting differently—dashboards are built into the platform itself. For SMBs, this is fine. For agencies that absolutely need BI integration, Peec wins.

Content generation

This is where Askable and Peec diverge most clearly. Askable's Content Studio generates research-backed articles targeted at your visibility gaps—meaning you identify where you're missing in Claude or ChatGPT, and Askable suggests and creates content to fill that gap. Peec's Actions feature surfaces optimization tasks, but it stops short of generating content. If you want the full loop—from visibility insight to published asset—Askable closes that loop. If you'd rather manage content yourself or outsource it separately, Peec's monitoring-only approach might be cleaner.

Pricing model and true cost

Peec quotes prices in EUR, and while €85/mo sounds cheaper than Askable's $79/mo Core tier, currency conversion and add-ons muddy the picture. Peec's Starter tier doesn't include Claude or Gemini tracking—those are paid add-ons. If you need all five platforms (ChatGPT, Claude, Perplexity, Gemini, AI Overviews), Peec's true cost is higher. Askable's pricing is straightforward: Free, $79, $199, $299, $449, $599. What you see is what you get, and Claude is always included.

Target audience

Peec is built for marketing agencies and enterprise brands managing complex multi-market strategies. Unlimited team seats, multilingual support, Actions features, and BI integration all point toward large organizations. Askable is built for the local business owner or SMB marketer who wants to understand their AI visibility without needing a team of analysts. The free tier and free audit reflect this—Askable is trying to reach businesses that might not yet be convinced they need AI visibility tracking at all.

Where Peec AI wins

Peec AI has three genuine strengths that matter for certain use cases:

• Looker Studio connector for agencies: If you're an agency running multi-channel reporting and need AI visibility metrics inside your BI stack, Peec's connector is powerful. You can pull AI data alongside SEO, paid search, social, and other channels in one dashboard. For in-house teams at larger brands, this is genuinely valuable.
• 115+ language multilingual tracking: If your brand operates in multiple markets or languages, Peec's support for 115+ languages is a clear advantage. Askable does not offer multilingual tracking. For international agencies and brands, this alone might be a deciding factor.
• Unlimited team seats on all plans: Peec gives you unlimited seats at every tier. This is exceptional value for large teams. Askable doesn't publicly state seat limits, but Peec's approach is more generous for enterprises.

Where Askable.dev wins

Askable also has four genuine strengths that differentiate it:

• Free tier with no credit card: Askable's free tier is a legitimate competitive advantage. You can see your AI visibility score across five platforms without paying anything or entering a credit card. This lowers the barrier to entry for small businesses that don't yet see AI visibility as a priority.
• Claude and Gemini included in base pricing: Unlike Peec, Askable includes tracking for Claude and Gemini in all paid plans. If you care about these platforms—and you should, given Claude's growing market share—you're not paying extra.
• Content Studio closes the loop: Askable's Content Studio generates articles targeted at your visibility gaps. This is the hardest part of AEO—not measuring where you stand, but actually creating content to improve it. Askable automates this. Peec does not.
• Purpose-built for local business optimization: The AEO + AEIO dual scoring framework is intentionally designed for how local businesses should optimize for AI search. This focus translates into product decisions that favor SMBs over enterprises.

Pricing comparison

Askable.dev

• Free tier
• Core: $79/mo
• Pro: $199/mo
• Scale: $299/mo
• Authority: $449/mo
• Agency: $599/mo

Peec AI

• Starter: €85/mo (~$92/mo) — ChatGPT, Perplexity, AI Overviews
• Pro: €205/mo (~$222/mo) — same platforms
• Advanced: €425/mo (~$460/mo) — adds Looker Studio connector
• Claude, Gemini, AI Mode add-ons available at each tier (pricing not published)
• Enterprise: custom

If you want full-stack monitoring (all five platforms) at Peec, you're realistically looking at €85/mo + add-on fees or jumping to €205/mo and still paying for add-ons. Askable's Pro at $199/mo includes everything. Peec's true cost for equivalent coverage is likely higher unless you don't need Claude or Gemini.

Which should you choose?

Choose Peec AI if:

• You're an agency or enterprise brand managing multiple international markets and need 115+ language support
• You need Looker Studio integration to pull AI visibility into your BI dashboards
• You have a large team and value unlimited seats at every price tier

Choose Askable.dev if:

• You're a local business or SMB and want to start for free, with no credit card
• You need Claude and Gemini tracking included in your plan without extra fees
• You want a platform that doesn't just measure visibility gaps but helps you fill them with generated content

If you're still evaluating whether AI visibility matters at all, Askable's free tier is the lowest-risk way to answer that question. If you know it matters and you're already investing in optimization, the Pro tier's Content Studio justifies itself by turning data into action.

Frequently asked questions

Does Peec AI include Claude tracking in its base plans?

No. Peec AI's base plans (Starter at €85/mo and Pro at €205/mo) track ChatGPT, Perplexity, and Google AI Overviews. Claude, Gemini, and AI Mode are available as paid add-ons at additional cost. Askable.dev includes Claude tracking across all plans, including the free tier.

What is Peec AI's Looker Studio integration?

Peec AI offers a Google Looker Studio connector that allows marketing teams to pull AI visibility data directly into their BI dashboards. However, this feature is only available on the Advanced plan at €425/mo (~$460/mo) and above—it's not included in the Starter or Pro tiers.

Is Peec AI good for local businesses?

Peec AI is primarily designed for marketing agencies and enterprise brands. It lacks specific local business optimization features, and its pricing starts at €85/mo. Askable.dev is purpose-built for local businesses and SMBs, with a free tier and local optimization scoring built in.

What is Peec AI's Actions feature?

Peec AI's Actions feature surfaces prioritized optimization tasks based on your visibility data—telling you what to work on next. It's a roadmap feature that helps bridge monitoring to action. Askable.dev's Content Studio goes a step further by actually generating the content needed to close visibility gaps.

Which tool is better for marketing agencies?

For agencies that need Looker Studio integration, client pitch workspaces, unlimited team seats, and multilingual tracking, Peec AI is a strong choice—especially at the Advanced tier. For agencies managing local business clients who need content generation alongside visibility tracking, Askable.dev's Agency plan ($599/mo) offers a compelling alternative. If you represent both local businesses and enterprise brands, you might end up using both.

The bottom line

Peec AI and Askable.dev are both legitimate players in the AI visibility space. Peec's $29M in backing and agency-focused features make it a credible choice for larger organizations. Askable's focus on local businesses and content generation makes it a credible choice for SMBs who want to act on what they learn.

The question isn't which platform is objectively better—it's which one solves your specific problem. If you're unsure whether AI visibility matters for your business yet, start with Askable's free audit. If you're already convinced and looking to scale visibility work across your agency, evaluate both and see which dashboard and feature set feels like a better fit for your workflow.

Looking for other options? Check out our guide to the best Askable alternatives to see how other platforms compare.