How a Tampa-area roofing company drew 1,400+ AI crawler visits in 39 days.
An old, outdated website. SEO spend that wasn't moving. Then a foundational rebuild to the architecture AI platforms actually want — and six weeks later, every major AI training crawler is indexing the site every single day.
Every major AI training crawler is indexing this site every day.
Each bar represents real, logged visits from a distinct AI bot — the systems that decide which businesses get cited inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews. How we measure this →
A family-owned roofing contractor serving residential and commercial customers across eight counties on Florida's Gulf Coast. Strong local reputation built over decades — but a website that hadn't kept up with how customers were actually searching.
- Industry
- Roofing & Home Services
- Location
- Tampa Bay, FL
- Service area
- 8 counties, FL Gulf Coast
- On Askable since
- April 2026
- Plan
- Authority (Managed)
An old site, an SEO bill, and a market quietly moving to AI search.
Their site was outdated. Not in a cosmetic way — in a structural way that mattered. The information architecture, schema, page hierarchy, and semantic markup weren't built for how modern AI platforms read and extract content. Pages loaded, but they didn't answer questions in the clean, structured way that ChatGPT, Perplexity, Claude, and Google AI Overviews look for when deciding which businesses to surface.
The owner had spent money on SEO before and seen little to no movement. Every quarter, more potential customers were skipping Google entirely — asking ChatGPT for the best roofing contractor in Cape Coral, asking Perplexity about tile roof pricing in Florida. If their site couldn't be cleanly read by those models, their brand wasn't part of the answer.
- No AEO-optimized service pages — just generic marketing copy.
- Schema markup missing or incomplete; no machine-readable signals about services, locations, or expertise.
- No content engine producing the deep, locally-specific answers AI models cite as authoritative sources.
Their previous SEO agency optimized for Google blue-link rankings — work aimed at the wrong target. AEO and SEO are not the same discipline. The agency had no framework for measuring AI visibility, no roadmap for entity authority across AI platforms, and no answer for the new problem: AI tools quietly siphoning the top of the funnel before customers ever opened a search engine.
The Askable diagnostic put a baseline on the gap — an Askable Score of 53 out of 100, with foundation breakdowns pinpointing exactly which AEO and AEIO factors were dragging the score down: schema gaps, weak entity signals, thin local authority content, and an information architecture that didn't extract cleanly.
From there, three high-leverage moves were prioritized — built to make the site cleanly extractable by every AI model on the market.
Site redesign built to AI specifications
Rebuilt the site with the specific architecture AI platforms expect: clean H1/H2 hierarchy mapped to question-and-answer patterns, complete schema markup (LocalBusiness, Service, FAQPage, Article), structured service pages organized by location and roof type, and semantic relationships that help models understand the entity graph. Not a cosmetic refresh — a foundational rebuild.
Content Studio at scale
Forty-six articles in 39 days across 14 editorial lenses — buyer guides, FAQ deep-dives, pricing explainers, seasonal advice, and locally-specific authority content. 59,050 words total. Every piece written to answer the questions real roofing customers ask AI tools, not the keyword variants an SEO tool would suggest.
Weekly score tracking with a tight feedback loop
Foundation Score, Visibility Score, and the full AEO/AEIO factor breakdown tracked weekly inside the Askable dashboard. As content went live and the redesign settled, the team could see in real time which factors were moving — and which still needed work.
Six weeks. One foundation. A flood of crawlers.
Foundation work is essentially complete. Six distinct AI training crawlers are now actively indexing the site every day. Real human users are already being routed here by Claude.
The progress in such a short period of time has been incredible. We have crawlers from every major AI platform on the site every day now — that wasn't true six weeks ago.
If you're a local service business with an aging website and an SEO investment that isn't moving the needle, you're almost certainly losing top-of-funnel customers to AI search every week.
Askable shows you exactly where your AI visibility is missing — across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — and gives you the architecture, content engine, and weekly feedback loop to fix it.
Free · Results in under 5 minutes · No credit card
About this case study
Foundation work landed within 39 days of starting on Askable Authority. AI crawler detection went live 15 days later, immediately logging activity from GPTBot, ClaudeBot, PerplexityBot, Meta-ExternalAgent, CCBot, and Claude-User. By the end of the 15-day measurement window, the site had been visited 1,408 times by six distinct AI bots.
Founder of Askable.dev — the AI visibility analytics platform for local businesses and SMBs. Previously built and sold marketing services for SMBs across home services, automotive, and professional services.